Five basic requirements for effective advertising:
- Reach
- Frequency
- Economy
- Proven Usage
- Customer Follow Up
Business will lose customers for a variety of reasons. Replace those customers with:
- Buyers
who are looking for you because:
- Recommendations
- Advertising attracted them
- Passing
by and seeing your business
- Buyers
who are looking for any business:
- Comparison shoppers
- Infrequent buyers
- Newcomers
- Dissatisfied with a competitor
- Emergency buyers
- Tourism or business travellers
Why Advertise:
- Increased exposure for your company
- Enhanced visibility of your company
- Communicate change within your company
- Promote new products or product lines